Skip to main content

Four Strategies To Create And Engage A Motivated Real Estate Team


For new and experienced agents alike, it’s easy to get caught up in the hustle and bustle of the housing market, whether that’s by achieving your monthly goals or perhaps even falling short. If it’s the latter, it’s especially important to foster a positive, uplifting and inspiring company culture for your fellow agents.

Establishing an entrepreneurial environment driven by collaboration and innovation is just one of the many steps required for success and high performance in the real estate industry. Incorporating these four skills and motivational techniques into your daily routine and monthly/annual goals can help shape a team player into a real estate superstar.

1. Set S.M.A.R.T Goals

One of the most powerful tools in your arsenal is taking the time to set S.M.A.R.T goals. This means identifying specific, measurable, achievable, realistic and time-bound objectives. Our firm establishes goals like “generate 20% more listings in a specific region” or “increase new seller leads by 10%," as opposed to the more general “generate more listings.” You can even add another layer to your goals by providing a deadline and tracking them on a monthly, quarterly or annual basis. This can help improve engagement and productivity and boost team morale. Additionally, agents who take accountability for hard-to-sell properties will often match those challenges with extra effort.

Be intentional and disciplined in your execution. Use your best judgment to determine how your team can set realistic goals and manage their expectations. By building concurrent personal and team goals, your firm can strike a balance that leads to overall business success.

2. Establish A Formula For Success

Develop an internal support system designed to enrich your business from within. Rather than relying on one person to get the job done, build a team of specialists with their own areas of expertise and strengths. One person may be an expert on mortgages, while another may know everything about the newest real estate technologies. Finding avenues to supplement, complement and leverage one another’s skills is a great way to build up a team environment that organically balances the firm.

We strive to provide an environment that surrounds agents with innovation, integrity and association among a group of talented and experienced real estate experts. Even the most successful agents need a team they can fall back on for support. From the top down, foster a family-like work environment.

3. Utilize Company Resources

Beyond your team, it’s equally important to explore the resources your firm has made available. Not sure what is offered? Ask! Opportunities like company training programs, online educational materials, professional development classes and mentorship programs are all great places to start. For example, we created a mastermind group to cultivate an ongoing dialogue between sales executives and provide a platform to learn from the most seasoned professionals while encouraging new voices to share fresh perspectives.

With the help of continuing education opportunities and comprehensive training resources, you will be equipped with the backing you need to confidently sell your next property. Use this arsenal to further refine your industry skills and enrich your team and business as a whole, especially during high-stress times.

4. Celebrate Wins

Rushing from one closing to the next can lead to burnout — we’ve all been there. From small successes to national award recognitions, take the time to celebrate growth on both an individual and firm level. This goes back to the value of setting S.M.A.R.T goals. Recognizing achievements creates a company culture that bolsters productivity while energizing recruitment efforts and maintaining retention. Enjoy the moments to stop and reflect on the achievements of your team, no matter how big or small.

The sky is the limit when it comes to victories in the real estate world. Taking the time to implement realistic and achievable goals, offer self-development opportunities and foster an encouraging environment will go a long way when boosting team performance and motivation.


Four Strategies To Create And Engage A Motivated Real Estate Team curated from Forbes - Real Estate

Comments

Post a Comment

Popular posts from this blog

Vacation rental company Vacasa buys Sterling Resorts

Vacation rental management tech startup  Vacasa  isn’t slowing down its ambitions to conquer the market: this week, it announced that it has purchased Sterling Resorts, a vacation management company on Florida’s Gulf Coast. Sterling has changed hands before: it was  bought by Pacifica Companies in 2015 and currently manages 450 homes. Now it will become a part of Vacasa’s effort to expand its presence in vacation destinations such as northern Florida, where Sterling is based. At the time of this latest purchase, Sterling’s home inventory was  down from 585 properties in 2015. Vacasa has raised more than $200 million since its launch ten years ago. Founder Eric Breon said he was motivated to start the company after struggling to find a satisfactory management solution for a cabin belonging to his wife’s family on the Washington coast. Now Vacasa seeks to provide rental property owners with “a seamless experience…through innovative technology and local staf...
Post a Comment
Read more

In An Era Of WeWork, Co-Working Space NeueHouse Sits Above The Fray

NeueHouse CEO Josh Wyatt Seuss Moments In today’s cluttered co-working landscape, it can be hard for companies to makes themselves heard over the din. Elevated co-working space  NeueHouse  wants to create an unparalleled experience for creatives through elevated programming and outstanding design. NeueHouse describes itself as “ a private cultural and collaborative space for prominent creatives, artists and entrepreneurs,” with current locations in Los Angeles and New York. In November, following an announcement of $30 million in funding , the company announced Josh Wyatt as its new CEO. Wyatt is a veteran of the hospitality industry, having co-founded Generator  in 2007, a chain of culture-focused hostels targeted at millennials, before moving on to Equinox to head the fitness brand’s hotel developments in New York City. Forbes interviewed Wyatt to talk about creativity, design, the gun threat incident at NeueHouse New York, and why he i...
Post a Comment
Read more

Could Ken Griffin's Penthouse Purchase Cost NYC Real Estate Buyers Millions?

'The Billionaire's Bunker' at 220 Central Park South is pictured on January 24, 2019, in New York - Hedge fund billionaire Ken Griffin has completed the purchase of a four-story penthouse in the building for $238 millionm- the most ever paid for a home in the US. The building is a residential skyscraper that is currently under construction. (Photo credit: TIMOTHY A. CLARY/AFP/Getty Images) Getty A 2014 bill that aims to impose an additional tax on part-time New York residents—dubbed the “pied-a-terre tax”—has risen from the dead, largely in thanks to the recent record-breaking Central Park penthouse purchase by billionaire Ken Griffin. Griffin, worth an estimated $11.7 billion and No. 45 on the Forbes 400 , reportedly bought the $238 million-dollar apartment “as a place to stay when he’s in town,” according to his representatives. The purchase drew widespread attention to the financial losses that part-time and foreign property owners can cause the city. Bec...
Post a Comment
Read more