Skip to main content

Zillow’s updated Premier Agent comes to NYC, StreetEasy


Zillow’s updated Premier Agent advertising program is making its way to New York City and Zillow’s local subsidiary brand StreetEasy on September 10, the company confirmed Friday.

In April, Zillow announced it would be making changes to its advertising program for real estate agents, filtering the leads it connects with agents to ensure that they are higher quality.

Instead of a consumer reaching out directly to the agent, Zillow now connects with the consumer first to verify that they are interested in buying through its concierge service.

The new Zillow Premier Agent features first launched in Butte, Montana and has since spread across the Midwest into a number of markets. A Zillow spokesperson told Inman there is no additional pricing change, and that pricing for Premier Agent is still based on on demand and the ZIP code where the agent is looking to advertise.

“We’re really moving away from the concept of a lead, and we’re really moving to the concept of validated human beings,” said Greg Schwartz, chief business officer at Zillow Group, in a promotional video about the changes, posted in April.

“We’re going to qualify that consumer to make sure they’re serious about buying or selling, that they really want to move forward, and then we’re going to find out when they want to talk to an agent. It could be immediately or it could be the next day.”

Closing techniques every sales expert should know

Tom Ferry shares two sure-fire ways to get a ‘yes’ READ MORE

In the previous iteration of the program, Zillow told Inman that 49 percent of consumers didn’t hear back from an agent. Now, when Zillow knows a buyer is ready to purchase a home – since they’ve been incubating that relationship – they can get that buyer on the phone with an agent 97 percent of the time.

Consumers that connect with agents through the program are currently three times as likely to work with that agent moving forward than before, according to the company.

Zillow also says that agents just need to answer their phones 50 percent of the time to meet the quota for how many leads they want generated through the program (the price rises for number of leads).

If agents are out of the office, they can also set up a forwarding service to pass that lead onto a team member or another agent in their office.

Premier Agent allows agents to advertise their services on the side of listings on Zillow.com, StreetEasy, and Trulia, below the listing agent, where they are marked specifically as a Premier Agent. Premier Agent pulled in $230.9 million in revenue for Zillow in the second quarter of 2018.

Zillow sent Premier Agent customers an email notifying them of the impending changes and offering them a chance to attend a virtual information session about the updates.

In July, Zillow rolled out the My Agent feature for StreetEasy. The program lets Premier Agent customers send invitations directly to buyers to become their go-to agent and guide throughout the home search process.

Email Patrick Kearns


Zillow’s updated Premier Agent comes to NYC, StreetEasy curated from Inman – Real Estate News for Realtors and Brokers

Comments

Post a Comment

Popular posts from this blog

Vacation rental company Vacasa buys Sterling Resorts

Vacation rental management tech startup  Vacasa  isn’t slowing down its ambitions to conquer the market: this week, it announced that it has purchased Sterling Resorts, a vacation management company on Florida’s Gulf Coast. Sterling has changed hands before: it was  bought by Pacifica Companies in 2015 and currently manages 450 homes. Now it will become a part of Vacasa’s effort to expand its presence in vacation destinations such as northern Florida, where Sterling is based. At the time of this latest purchase, Sterling’s home inventory was  down from 585 properties in 2015. Vacasa has raised more than $200 million since its launch ten years ago. Founder Eric Breon said he was motivated to start the company after struggling to find a satisfactory management solution for a cabin belonging to his wife’s family on the Washington coast. Now Vacasa seeks to provide rental property owners with “a seamless experience…through innovative technology and local staff,” that give them
Post a Comment
Read more

In An Era Of WeWork, Co-Working Space NeueHouse Sits Above The Fray

NeueHouse CEO Josh Wyatt Seuss Moments In today’s cluttered co-working landscape, it can be hard for companies to makes themselves heard over the din. Elevated co-working space  NeueHouse  wants to create an unparalleled experience for creatives through elevated programming and outstanding design. NeueHouse describes itself as “ a private cultural and collaborative space for prominent creatives, artists and entrepreneurs,” with current locations in Los Angeles and New York. In November, following an announcement of $30 million in funding , the company announced Josh Wyatt as its new CEO. Wyatt is a veteran of the hospitality industry, having co-founded Generator  in 2007, a chain of culture-focused hostels targeted at millennials, before moving on to Equinox to head the fitness brand’s hotel developments in New York City. Forbes interviewed Wyatt to talk about creativity, design, the gun threat incident at NeueHouse New York, and why he isn't phased by his "800 p
Post a Comment
Read more

Could Ken Griffin's Penthouse Purchase Cost NYC Real Estate Buyers Millions?

'The Billionaire's Bunker' at 220 Central Park South is pictured on January 24, 2019, in New York - Hedge fund billionaire Ken Griffin has completed the purchase of a four-story penthouse in the building for $238 millionm- the most ever paid for a home in the US. The building is a residential skyscraper that is currently under construction. (Photo credit: TIMOTHY A. CLARY/AFP/Getty Images) Getty A 2014 bill that aims to impose an additional tax on part-time New York residents—dubbed the “pied-a-terre tax”—has risen from the dead, largely in thanks to the recent record-breaking Central Park penthouse purchase by billionaire Ken Griffin. Griffin, worth an estimated $11.7 billion and No. 45 on the Forbes 400 , reportedly bought the $238 million-dollar apartment “as a place to stay when he’s in town,” according to his representatives. The purchase drew widespread attention to the financial losses that part-time and foreign property owners can cause the city. Bec
Post a Comment
Read more