Skip to main content

Zillow’s updated Premier Agent comes to NYC, StreetEasy


Zillow’s updated Premier Agent advertising program is making its way to New York City and Zillow’s local subsidiary brand StreetEasy on September 10, the company confirmed Friday.

In April, Zillow announced it would be making changes to its advertising program for real estate agents, filtering the leads it connects with agents to ensure that they are higher quality.

Instead of a consumer reaching out directly to the agent, Zillow now connects with the consumer first to verify that they are interested in buying through its concierge service.

The new Zillow Premier Agent features first launched in Butte, Montana and has since spread across the Midwest into a number of markets. A Zillow spokesperson told Inman there is no additional pricing change, and that pricing for Premier Agent is still based on on demand and the ZIP code where the agent is looking to advertise.

“We’re really moving away from the concept of a lead, and we’re really moving to the concept of validated human beings,” said Greg Schwartz, chief business officer at Zillow Group, in a promotional video about the changes, posted in April.

“We’re going to qualify that consumer to make sure they’re serious about buying or selling, that they really want to move forward, and then we’re going to find out when they want to talk to an agent. It could be immediately or it could be the next day.”

Closing techniques every sales expert should know

Tom Ferry shares two sure-fire ways to get a ‘yes’ READ MORE

In the previous iteration of the program, Zillow told Inman that 49 percent of consumers didn’t hear back from an agent. Now, when Zillow knows a buyer is ready to purchase a home – since they’ve been incubating that relationship – they can get that buyer on the phone with an agent 97 percent of the time.

Consumers that connect with agents through the program are currently three times as likely to work with that agent moving forward than before, according to the company.

Zillow also says that agents just need to answer their phones 50 percent of the time to meet the quota for how many leads they want generated through the program (the price rises for number of leads).

If agents are out of the office, they can also set up a forwarding service to pass that lead onto a team member or another agent in their office.

Premier Agent allows agents to advertise their services on the side of listings on Zillow.com, StreetEasy, and Trulia, below the listing agent, where they are marked specifically as a Premier Agent. Premier Agent pulled in $230.9 million in revenue for Zillow in the second quarter of 2018.

Zillow sent Premier Agent customers an email notifying them of the impending changes and offering them a chance to attend a virtual information session about the updates.

In July, Zillow rolled out the My Agent feature for StreetEasy. The program lets Premier Agent customers send invitations directly to buyers to become their go-to agent and guide throughout the home search process.

Email Patrick Kearns


Zillow’s updated Premier Agent comes to NYC, StreetEasy curated from Inman – Real Estate News for Realtors and Brokers

Comments

Post a Comment

Popular posts from this blog

The Ultimate Guide To Family Law

Introduction The government has always had a fascination with families and the contract of marriage. State legislatures have passed many laws regulating the requirements for getting married and for obtaining a divorce. In addition, today’s laws also affect couples who live together outside of marriage. It is hard to give simple answers to many of the legal questions that a person may have about marriage, parenthood, separation, or divorce because the laws change and vary from one state to another. In addition, judges in different states with identical laws may decide cases with similar facts in different ways. This article describes the laws and court rulings common to most states. If you have other questions, please contact a lawyer in your state. You may also wish to contact a specialist. Many lawyers (particularly in urban areas) work only on family law or make it a large part of their general practice. Lawyers specializing in family law also may refer to themselves as specialist...
Post a Comment
Read more

When And How To Use a Lawyer

Introduction Almost everything we dofrom making a purchase to driving a car, to interacting with others is affected by the law in some way, shape or form. While it often seems hard to live with the law, it would surely be harder to live without it. In our country, the law is, in a real sense, the people’s law. It is part of the democratic heritage of Americans. The availability of the law does, however, reveal a bewildering variety of choices. When do you need a lawyer? When can (or should) you handle a matter on your own? The purpose of this chapter is to help you make the best choices. There are many legal situations that you can and should handle on your own, without the assistance of a lawyer. However, when circumstances and laws are unique, complicated, or confusing, you may need a lawyer’s guidance. You also may need a lawyer’s services when you are so close to a problem that you are unable to see your way through to a proper solution. While this chapter does not examine spec...
Post a Comment
Read more

Connect the ICSF Sessions: Learn how to delight clients at the Marketing Track

How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San Francisco .  Buy your ticket here , and remember that Select members get a $100 discount . Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more. Here’s a harsh truth: You can have the best real estate company in the world, offering unparalleled convenience and delighting your clients left and right. But if you don’t know how to market that business, you won’t be in business at all for very long. Marketing is the art of telling customers (and business partners) that you exist and that you’re awesome, and it’s a critical piece of making your real estate business successful. Whether you’re brand new to the world of marketing or you’ve been around long enough to remember spending lots of money on newspaper ads, there’s something for you to learn at the Marketing T...
Post a Comment
Read more