Connect the ICSF Sessions: 3 team mistakes not to make

How can agents, tech companies and brokerages all move Faster, Better, Together? Learn how this July at Inman Connect San Francisco. Buy your ticket here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

When you’ve built the best real estate team in the nation and then turn it into a full-fledged brokerage, it’s safe to say you’ve probably learned a lot — including what mistakes can sink your team’s chances of survival. “The first mistake is not having any direction or training,” says Creig Northrop, who actually did build the best team in the nation and then launched Northrop Realty in February.

“There are a lot of teams by name, but a team cannot be a name. It has to be a culture; there has to be a growing structure involved and a foundation underneath it.” He’ll be talking about the biggest mistakes that new team leaders make in a team-track session at Inman Connect San Francisco, July 17 through 20 at the Hilton San Francisco Union Square.

Without leadership, Northrop believes, a team isn’t really a team. “There are a lot of salespeople who are great and can sell real estate very well, but they lack the coaching side of it and the training side,” he notes. “You depend on other people to get along and trust each other. Every day, I meet with at least one of my agents and give advice, whether it be personal or professional — we are counselors to our clients and the public, but we’re also counselors to our agents.”

In that way, being an effective team leader is a little bit like being a player’s coach. “A lot of people start a team and do a disappearing act,” Northrop says. “They’re like ‘I’ve got a team, great! See you later!’ And they tend to fail.”

3 social media strategies for maximum engagement

Tom Ferry asks, Are your social media posts #stopworthy? READ MORE

Find out what other mistakes new team leaders make (and how to avoid them) at Inman Connect San Francisco this summer.

Thinking of getting your product in front of thousands of real estate professionals at Connect? We can make that happen for you. For sponsorship opportunities please reach out to sales@inman.com for more information.

Email Inman

Connect the ICSF Sessions: 3 team mistakes not to make curated from Inman

Comments

The Ultimate Guide To Family Law

Introduction The government has always had a fascination with families and the contract of marriage. State legislatures have passed many laws regulating the requirements for getting married and for obtaining a divorce. In addition, today’s laws also affect couples who live together outside of marriage. It is hard to give simple answers to many of the legal questions that a person may have about marriage, parenthood, separation, or divorce because the laws change and vary from one state to another. In addition, judges in different states with identical laws may decide cases with similar facts in different ways. This article describes the laws and court rulings common to most states. If you have other questions, please contact a lawyer in your state. You may also wish to contact a specialist. Many lawyers (particularly in urban areas) work only on family law or make it a large part of their general practice. Lawyers specializing in family law also may refer to themselves as specialist...

Amazon HQ2 talks reportedly narrow to Crystal City, Dallas and NYC

Amazon is reportedly getting close to finalizing the location of its $5 billion, 50,000-job second headquarters following a nationwide reverse-contest of sorts, wherein the tech company accepted bids and presentations from different city governments on why they should be the one to land Amazon HQ2. And now it appears that three locations are currently in the lead: Virginia’s Crystal City, Dallas and New York City. After speaking to people familiar with Amazon’s plans, The Wall Street Journal reported this weekend that the search for the second headquarters has narrowed from the 20 cities originally shortlisted as potential locations. Discussions around Denver, Toronto, Atlanta, Nashville, Tenn., and Raleigh, N.C. have cooled somewhat while Amazon’s team has been having more talks with representatives of the other three cities. Amazon’s impact on home affordability has been a major consideration, as the tech giant’s presence in Seattle has both created nume...

How To Flag Your Hotel In The Age Of Brand Proliferation

No doubt about it, we’re in the age of hotel brand proliferation. New brands seemingly sprout almost weekly. Counting the precise or official number of hotel brands is difficult. By my conservative estimate, nearly 100 new flags with at least eight properties have been launched since 2008, conceivably pushing the total number of brands to more than 700. This dizzying array of choices doesn’t the make the decision about which flag to fly on a property any easier for hotel developers. How do you decide when there are so many brands to choose from? Marriott , for example, has 30-plus brands under its umbrella spanning all chain scale and star levels of the hospitality industry. A successful hotel project begins with the selection of the right brand for your marketplace, physical site and price point. Although the macro dynamics of the lodging business are strong, a microanalysis of the destination in which you want to build will ultimately dictates your brand choice. Here’s a road ma...

Maureen Mengel Blog

Search This Blog