Skip to main content

Spring Forward: Kristina Gershteyn on never paying for leads


This Spring, Inman is obsessing over helping you to tune-up your business, with actionable insights, the best advice from top agents, and hundreds of helpful stories from all over the world. Interested in sharing your advice and insights with us? Reach out to me at matthew@inman.com.

Don’t forget that we’ll also be focusing on how agents and brokerages can all move Faster, Better, Together this July at Inman Connect San Francisco. Not got your ticket yet? Buy them here, and remember that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.

SAVE MY SEAT FOR ICSF 18

We recently had the opportunity to chat with Kristina Gershteyn, an agent out of Staten Island, New York. Kristina shared with us her unique approach to networking, what she does to win listings as a daily habit and how she never pays for leads.

What are the three most effective things you do every day to grow your business?

1. Always seek networking opportunities with industry leaders in our community. That means reaching out to our sphere of connections and inviting them to get together, grab a coffee, with the idea of sharing advice or just simply asking, “how can I help you and your business grow?” This creates a deeper relationship and builds rapport.

Our team likes to meet with other agents in our area as well, to discuss local market conditions and share general information with like-minded people. This helps us learn about the market and makes for a smooth transaction if we ever do business together.

Harness automated, targeted real estate digital marketing with Homesnap Pro

Market your brand with optimized campaigns on Google, Facebook, Instagram and Waze READ MORE

2. Log into our customer relationship manager (CRM). Every. Single. Day. This helps us stay in touch with our past clients, follow up with current ones and stay relevant with long term prospects.

3. Social media. It is a great way to connect with local residents and even with an audience on a national level. It takes discipline, management skills and planning ahead, but it can help others create a deep emotional connection to your brand.

There’s no place like home…Staten Island, New York

What tactics do you use for driving referrals and winning listings presentations?

Thinking outside the box. We are constantly thinking of ways to differentiate ourselves in our business. We strive to create unique and engaging marketing content. We nailed it with one of our latest projects, creating a lifestyle video of our borough that was shared and viewed thousands of times by the local community. The local attention was attracted organically, and the video went viral with zero promotion.

This project gave us amazing exposure and opportunities to work with local businesses. Don’t look for instant gratification. Invest in your brand and raise the bar — in time you will attract the kind of business you want, effortlessly.

How do you handle working with sellers on pricing?

Honest pricing approach is always our policy. We position ourselves as experts in the industry and know every single detail about property and sale transactions in our local market that took place on and off the multiple listing service (MLS). You can’t dispute facts. Always know your facts.

What’s the best piece of advice you ever heard?

The best advice is not to get discouraged even if something doesn’t work out. As long as you are passionate about your career and care about your clients, this will always see you through. Have the courage and dedication to keep going. Stay focused.

If an agent should stop doing one thing today, what would it be?

Paying for leads. The best qualified leads come from past customer satisfaction. I believe that, ultimately, you want to build a referral-based business. Yes, it takes time, but a recommendation from your past client is more powerful than any paid lead.

SAVE MY SEAT FOR ICSF 18

Want to connect with Kristina? You can find her on Facebook, Twitter and LinkedIn.

You can also contact Kristina at her office address:

1678 Hylan Blvd, Staten Island, NY 10305

Email Matthew Shadbolt


Spring Forward: Kristina Gershteyn on never paying for leads curated from Inman

Comments

Post a Comment

Popular posts from this blog

Vacation rental company Vacasa buys Sterling Resorts

Vacation rental management tech startup  Vacasa  isn’t slowing down its ambitions to conquer the market: this week, it announced that it has purchased Sterling Resorts, a vacation management company on Florida’s Gulf Coast. Sterling has changed hands before: it was  bought by Pacifica Companies in 2015 and currently manages 450 homes. Now it will become a part of Vacasa’s effort to expand its presence in vacation destinations such as northern Florida, where Sterling is based. At the time of this latest purchase, Sterling’s home inventory was  down from 585 properties in 2015. Vacasa has raised more than $200 million since its launch ten years ago. Founder Eric Breon said he was motivated to start the company after struggling to find a satisfactory management solution for a cabin belonging to his wife’s family on the Washington coast. Now Vacasa seeks to provide rental property owners with “a seamless experience…through innovative technology and local staff,” that give them
Post a Comment
Read more

In An Era Of WeWork, Co-Working Space NeueHouse Sits Above The Fray

NeueHouse CEO Josh Wyatt Seuss Moments In today’s cluttered co-working landscape, it can be hard for companies to makes themselves heard over the din. Elevated co-working space  NeueHouse  wants to create an unparalleled experience for creatives through elevated programming and outstanding design. NeueHouse describes itself as “ a private cultural and collaborative space for prominent creatives, artists and entrepreneurs,” with current locations in Los Angeles and New York. In November, following an announcement of $30 million in funding , the company announced Josh Wyatt as its new CEO. Wyatt is a veteran of the hospitality industry, having co-founded Generator  in 2007, a chain of culture-focused hostels targeted at millennials, before moving on to Equinox to head the fitness brand’s hotel developments in New York City. Forbes interviewed Wyatt to talk about creativity, design, the gun threat incident at NeueHouse New York, and why he isn't phased by his "800 p
Post a Comment
Read more

Could Ken Griffin's Penthouse Purchase Cost NYC Real Estate Buyers Millions?

'The Billionaire's Bunker' at 220 Central Park South is pictured on January 24, 2019, in New York - Hedge fund billionaire Ken Griffin has completed the purchase of a four-story penthouse in the building for $238 millionm- the most ever paid for a home in the US. The building is a residential skyscraper that is currently under construction. (Photo credit: TIMOTHY A. CLARY/AFP/Getty Images) Getty A 2014 bill that aims to impose an additional tax on part-time New York residents—dubbed the “pied-a-terre tax”—has risen from the dead, largely in thanks to the recent record-breaking Central Park penthouse purchase by billionaire Ken Griffin. Griffin, worth an estimated $11.7 billion and No. 45 on the Forbes 400 , reportedly bought the $238 million-dollar apartment “as a place to stay when he’s in town,” according to his representatives. The purchase drew widespread attention to the financial losses that part-time and foreign property owners can cause the city. Bec
Post a Comment
Read more